Another retailer training event, this time in Palma, Mallorca and with challenges specific to working in a multi-storey conference venue with a goods lift not large enough for a car.
The event took place in a hotel and the adjacent conference venue, with the main atrium of the conference centre converted into a dedicated car reveal space. The upper floors were also converted into individual training rooms and the hotel car park became a venue of its own, displaying the 'drive-off' vehicles in a bespoke, highly-branded way using removable graffiti art.
The main challenge for this venue was getting the cars into the training rooms. With a limited-capacity good lift, the only practical way to get the cars in place was via crane. Due to the height involved, and the weight of the cars, we designed and built a custom cradle alongside the JLR vehicle operations team to ensure that the vehicles could be safely lifted into place and coordinated with the local authorities to enable us to work on one of the busiest roads in Palma without interrupting the flow of traffic.
The attention to detail on this event went beyond the usual, with Jaguar cub details throughout the venue and subtle floor markings to fully brand the experience. The car reveal itself involved a carefully programmed projection-mapping sequence which was used with video-synchronised lighting for a spectacular result.
